Copyright policy of EA games for gameplay videos

The information online regarding whether one can upload videos of gameplay/walkthrough of an EA title can be confusing.  The prevailing opinion is that EA is more likely to issue copyright notices to your YouTube videos than other distributers like Valve (which has a clear policy encouraging gameplay videos).  Last week I attempted to apply for the permission via the official channel (EA help, download location of the permission request form), and the response I received from EA yesterday was:

Dear Isabella,

 

EA appreciates the passion that players have for our games, and we’re always excited to see the creativity that comes out of our community.  EA doesn’t object to fair uses of video footage or screen shots from publicly released versions of our games, including on YouTube channels which are commercialized.  We do reserve the right to address any inappropriate use of our content.  Additionally, because many of our games include content that is licensed or may otherwise have usage restrictions, and because of the large volume of inquiries we get from the community on videos, we aren’t able to grant specific approvals or respond to all follow up inquiries.  Thanks, and have fun! 

 

EA Permission Requests Team

I have reasons to believe that the stance of EA towards fair use of their material has changed substantially as of Aug 2014, to a more positive attitude, based on the above response.

"Thanks, and have fun!"